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Date received: 2008-06-06 Language: Русский Code: 204 Year published: 2006 Author: D. Alexeyeva and others Organization: Social Protection and Health Foundation “FOCUS-MEDIA” Carrier: Printed

Functions, peculiarities, algorithm of the campaign in Mass Media. Surveys. Design of the campaign. Strategy of the campaign in Mass Media. Development of materials. Conducting campaigns. Monitoring and evaluation